Overview
This Cookie Policy explains how TopMagpie uses cookies and similar technologies. It should be read together with our Privacy Policy.
We use essential technologies to run the site. Separately, with your consent, we load Vercel Web Analytics for anonymous page views and performance. Analytics is non-essential under UK PECR, so it does not load until you accept it on our cookie banner. We do not set marketing or advertising cookies of our own.
Cookie categories
| Category | Purpose | Status on TopMagpie |
|---|---|---|
| Essential | Needed for the site to load, stay secure, and work as intended (for example hosting or security measures). We also store your cookie preference in localStorage so we can remember Essential only vs Accept analytics. | In use — hosting/security as needed to deliver the site; preference stored locally after you choose. |
| Analytics | Understanding how visitors use the site (page views, referring sites, device/browser context, and similar) via Vercel Web Analytics. | In use — only after you tap Accept analytics on our cookie banner. Not loaded if you choose Essential only. |
| Marketing | Advertising, retargeting, or measuring affiliate campaigns via cookies we set. | Not in use |
Vercel Analytics
When you accept analytics, TopMagpie mounts Vercel's Web Analytics script. Vercel acts as our processor. At a high level it records anonymous or aggregated data such as page URL/path, referrer, filtered query params, coarse geolocation, device type, and browser/OS versions — used for traffic and performance insights, not to identify you across unrelated websites for advertising.
Vercel documents that Web Analytics is designed around hashed request-based identification rather than third-party advertising cookies. We still treat this category as optional analytics under PECR and only enable it after consent.
Further reading: Vercel Web Analytics privacy & compliance · Vercel Privacy Policy.
Managing your choice
On your first visit (and whenever no preference is stored), a banner offers Accept analytics or Essential only. Neither option is pre-ticked as forced accept. Your choice is saved in localStorage under a TopMagpie-specific key.
To change your mind later, clear site data / localStorage for this domain in your browser settings, then reload the page — the banner will appear again. Choosing Essential only means Analytics will not load.
Third parties after click-out
When you click an Amazon Associates link (or another outbound link), you leave TopMagpie and visit that third party's website. Amazon and other merchants may then set their own cookies — including analytics or advertising cookies — under their own policies. We do not control those cookies.
See Amazon's own notices for how Amazon uses cookies and personal data after you arrive on Amazon.
Contact
Questions about cookies: privacy@topmagpie.com
More detail on personal data: Privacy Policy.
This page is for information only and is not legal advice. If you need advice about your rights under UK data protection law, contact the Information Commissioner's Office (ICO) or a qualified adviser.